Sales Education for Startups

We teach B2B startups how to sell through events and webinars

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Our Events

Educational events across the North America, Europe, and Latin America.

Purpose

S4S is all about sharing our experience, best practices, and ideas. Our events are for educational and inspirational purposes. We are an organization that believes that knowledge is intended to be shared and that a better, healthier community positively impacts everyone. We dont focus on monetizing our events other than covering costs associated with conducting them.

Who SHould Attend

You should attend our events in you are a founder, early employee, or engineer at an early stage b2b startup primarily in the online software space, yet is still helpful to all b2b businesses. Or maybe you just have an idea and your in an incubator and need some customer traction to raise money. Or perhaps you are an engineer who is now starting a company -- you'll find our events to be very helpful.

Who are our speakers

We are entrepreneurs who understand the challenge that deploying a startup plus creating a sales process is all about. Most of our mentions and speakers are either living it currently or have been through it and can related. Our speakers are based all over the world and are active members of their local startup community.

Event Partners

Our event partners range from law firms, startup incubators, and workspaces, to startups themselves who provide a cool space to host our event.

Our Mentors and Speakers

Entrepreneurial sales people inspired by sharing and educating others.

  • Jorge Soto

    Jorge Soto

    Jorge Soto is Global Head of Sales and Business Development at PunchTab, and Founder of Sales4StartUps, a Silicon Valley based organization focused on teaching startups how to sell, will be teaching you his methodology he calls "Top Heavy Selling", which emphasizes the focus on the top of the sales funnel, appointment setting, etc. He will cover everything from prospecting and lead generation to closing deals. He is also the author of "The Sales for B2B Technology Startups Handbook" available on the Amazon Kindle.

  • Jason Vargas

    Jason Vargas

    Jason Vargas the Co-Founder at Hello Joy (HJ), a Groupthink Labs LLC company. At HJ we are creators, visionaries and developers of mobile applications and games. We're about bringing happiness to everything that we do and ridding the world of boredom. Jason is a born entrepreneur to the core and graduated with a degree in Entrepreneurship and Small Business Management. Highly trained in sales, communication, and the art of listening he brings a unique look into the process of selling.

  • Hector Cardenas

    Hector Cardenas

    has a passion for technology and business. He began his entrepreneurial career while in University creating an electronics eCommerce platform for Mexico that has grown exponentially and now serves all Latin America. Hector studied Mechatronics Engineering at the University of Waterloo in Canada and has gained experience working in several manufacturing and software companies during work terms. He returned to Mexico after graduation to follow his dream of creating technology and software companies that position Mexico as one of the strongest players in these fields.

  • Bennett Phillips

    Bennett Phillips

    Bennett Phillips is a Partner for sales strategy consulting firm, Advantage Performance Group. Advantage helps its clients identify the gaps that frequently de-rail a company’s sales strategy and help them organize a plan to fill those gaps in the areas of people, processes, capabilities and communication. As Partner, Bennett engages with clients to design, build, and integrate a comprehensive system that uncovers which sales people fit which roles, gives leaders a cadence for guiding sales performance, and provides sales people and sales leaders with the selling tools and skill development they need to drive incremental revenue and win in the marketplace.

  • Victor Rico

    Victor Rico

    Victor Rico is Ooyala's Account Executive for Latin America and founder at Fu4All, a company that allows people to share their passion for the game of soccer by matching every soccer ball purchased with a brand new ball given to a child in need. He has been a key strategist in helping close and expand Ooyala in Latin American. Victor earned a degree from Menlo College, Silicon Valley's Business School. He is an avid runner, passionate about technology, innovation, a leader by example and performance.

  • Elizabeth Quintanilla

    Elizabeth Quintanilla

    Elizabeth is a positive, people-oriented, performance-driven Marketing Gunslinger, consultant, and speaker who focuses on understanding the customer perspective. She consults on: market research, messaging, channel strategies, understanding the impact of emerging business trends, web technologies and strategies, social, and product marketing. Elizabeth actively serves as a Vice-Chair on the Austin Community Technology and Telecommunications Commission. You can follow her on Twitter: @equintanilla

  • Eric Hemati

    Eric Hemati

    Eric has been in sales and business development since 1994, beginning as a door-to-door "bookman" to work his way through college and continuing to span the technology, entertainment and insurance fields.

    Eric's early career experience with software start-up companies gave him a passion for entrepreneurial culture and led him to tackle the common challenges that run through any new venture. He works with his clients to clearly define their core marketing message; create their brand; design and build their websites, blogs and social media outposts; and manage interactive marketing programs to generate greater lead-flow and close more business.

  • Elizabeth Madsen

    Elizabeth Madsen

    Elizabeth Madsen is the head of Marketing and Social Media for Sales4Startups. She has a background in Marketing and Project Management and a passion for merging technology with social enterprise. After obtaining a degree in Communication at the University of California, Santa Barbara she spent two years in Argentina working in marketing for an American start up company as well as a NonProfit. After returning to California she remains in the start up space and continues to work with the Latin American market.

  • Jorge Bestard

    Jorge Bestard

    Jorge has spent time at Marcus Evans and InsideVault and has even co-founded and ran his own company in two occasions Gigzone and Incentivalia while attending college. Jorge manages all revenue-oriented activities (acquire, develop, educate, cross-sell) through three main channels: Online Sales, Direct Sales, and Partner Sales. His specialty is identifying business opportunities in USA, LATAM and Europe.

    When he is not at work, Jorge can usually be found doing all kinds of sports ( soccer, fencing, mountain biking) or playing blues and jazz with his guitar at the local jam sessions in San Francisco.

  • Kristina Frost

    Kristina Frost

    Kristina Frost is a graphic designer at Pandora (Internet Radio) on the sales-marketing team where she helps create tools and materials for the team to use in the field. Previous to Pandora she worked at Duarte Design as a presentation designer working on Cisco and McAfee presentations. She has a knack for information design and a passion for empowering others when it comes to presentations and design. She believes anyone can be a good designer by following a few simple guidelines, so be sure to attend S4S events when she's speaking!

  • Cliff Pollan

    Cliff Pollan

    Cliff is Co-Founder and CEO of VisibleGains, creators of Postwire. Postwire helps sales reps build relationships with their clients, prospects and partners, by sharing information and creating meaningful dialogs. Cliff’s focus in teaching with Sales4Startup’s has been in sharing ideas on strategies for getting your first 100 clients.

    Over his career Cliff has been involved in combining new technologies with content to create solutions that dramatically change the way people work. As a serial entrepreneur he has had the opportunity to do this several times over the last 30 years. He was a co-founder of NewsEdge Corporation, which created the first live integrated news alerting service, helped it to achieve its IPO and became CEO.

  • Jesse Schwartz

    Jesse Schwartz

    Jesse is an Account Executive for Encoding.com, specializing in enterprise accounts. While traditionally relying on marketing and inbound demand, Encoding.com brought Jesse on to pioneer an outbound B2B sales model approach to selling. Working closely with the sales, marketing, and executive leadership, Jesse founded a a profitable, scalable method for prospecting and closing large enterprise deals.

    Prior to Encoding.com, Jesse spent several years in the Corporate Finance and IT industry. Jesse graduated from Cal Poly San Luis Obispo and is an active musician in the San Francisco community.

  • Juan Carlos Rico

    Juan Carlos Rico

    Juan Carlos Rico is Head of Business Development at masFusion, one of the leading digital agencies in Mexico. His passion for travelling and exploring has led him to live in more than 5 different cities around the globe. Having graduated with a degree in International Relations from Tec de Monterrey, Juan Carlos always tries to keep things in perspective, focusing energy and efforts right where and when they are needed. He loves being involved in the entrepreneurial community, always planning the next big event!

About Us

An organization focused on making a difference through events and webinars.

Sales4Startups or S4S is an international organization focused on teaching technology startups all about sales. We do this through our educational events and seminars in which we feature sales leaders and professionals from startups all over the world.

S4S also publishes and distributes content via blogs, social media, and other digital channels.

We are not professional consultants, we are entrepreneurs who have been technology for a decade.

We are headquartered in the amazing CITY of San Francisco with offices in Austin, TX, Colombo Sri Lanka, and Mexico City, Mx, with mentors all over the U.S and Latin America.

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Connect with us

We love to hear from you!

Sales4Startups Inc.
300 Brannan Street Suite 308
San Francisco, CA 94107
Phone: 415-503-7060

Sales4Startups
Frost Tower
401 Congress #1540
Austin, TX 78701

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